Betenbough Homes Mission: Build – Serve – Impact
There is a distinct difference between the purpose and mission of an organization. A mission statement defines what a company intends to do, while a purpose statement clarifies why they are doing it. Here is a little of what we do.
We are builders. That’s what we do. God has given us a passion to gather resources, add some vision and organization, sprinkle in some diligence and hard work, and create something that didn’t exist before. This not only describes WHAT we do, but WHO we are. We are explorers…at times even pioneers as we often venture into uncharted territory. Creating something new requires faith and courage, and we believe that God has blessed us with both.
At Betenbough Homes, we’re building every day. Whether it is building the homes that we sell, the culture in which we operate, or the vast relationships we enjoy along the way, we commit to striving for excellence in whatever we put our hands to. Our continued prayer is that we are able to use our gifts and passion to bless others as we have been blessed.
Building value: When faced with the decision of what product we choose to sell in the marketplace, our options are seemingly unlimited. In the world’s complex matrix of goods and services, we desire for our product to meet three basic criteria:
Essential to life – Marketplace products can be categorized into two broad categories: needs vs wants. At Betenbough, we feel we can be more of a blessing if we help customers with necessity rather than luxury.
- An affordable and wise investment – In a society where making unwise financial decisions has become quite the epidemic, our goal is to offer our product at a cost that does not enslave our customers, that comfortably meets their budget, and that yields a healthy return on investment, if desired.
- Something to be proud of – While we endeavor to meet a need at an affordable price, we refuse to do so at the expense of quality and style. Yes, we desire to offer a product that is essential to life at a price that is often below the market, but we commit to delivering something so excellent and current that it will create extremely proud customers. We consider this to be equally vital in building true value.
We believe that this product model will work for any business that has a heart to be a blessing. Therefore, it is this philosophy we apply to the homes and communities we build. Our commitment is to deliver homes of uncompromising style to families at prices that promote healthy homeownership.
At the end of the day, it’s all about the relationships. Business is merely a platform that grants us an opportunity to cross paths with many people in the marketplace. From employees, to trade partners, to homebuyers, to vendors and suppliers…we have been granted opportunities to touch thousands of lives!
The custom in the marketplace is to USE people in order to accomplish a self-centered mission. At Betenbough, however, people ARE our mission. We believe it is time for people no longer to be treated as marketplace commodities, but to be treated with the love and respect due to fellow human beings.
From taking ice-cold lemonade to a framer on a hot summer day, to throwing a baby shower for a fellow employee, to listening to the story of a homebuyer who simply needs to talk…the opportunities are endless. Our intent is to never take this for granted, but to be faithful stewards of every opportunity.
Our aim is for all we come into contact with to have a POSITIVE AND FULFILLING EXPERIENCE. We commit to treating others as we would want to be treated, attempting to put their needs and interests ahead of our own. We pray that others will feel blessed because of their relationship with our company.
“…But through love be servants of one another.” –Galatians 5:13
If we’re honest, most of us commit to spending our days in the marketplace for one primary reason…to make a living. Some of us are simply seeking to support ourselves. Some of us endeavor to support a whole family. Whatever the case, provision is absolutely essential in life, and we shouldn’t apologize for pursuing it to a certain degree. As a matter of fact, the Bible itself instructs us to be diligent in our labor, working at it with our whole heart! “If anyone is not willing to work, let him not eat.” —II Thessalonians 3:10
However, too often a healthy pursuit of provision can become a tireless chase of material possessions. We all know of this potential, and many today dream of leaving a nobler legacy. Beyond accumulating wealth, it is common for those of this generation to long to be “part of something bigger than themselves.” As earth’s population tops 7 billion, we increasingly long for our lives to have meaning and significance. The challenge? Well, most of us spend the majority of that life at work.
Therefore, to achieve a life of purpose, we cannot overlook how we spend our days in the marketplace. A life where purpose is only lived out in the margins will logically be only marginally purposeful. Our prayer is that those who seek a greater purpose would find it here. Betenbough Homes is a collection of individuals who have united around a belief that we can spend our days in the marketplace with passion and purpose, having a significant and lasting impact in the world.
We believe we live in a world that is hurting. There are needs all around us, in the marketplace and beyond. Therefore, we desire to use the platform with which we have been entrusted to bless others as we have been blessed. As with any organization, we have a unique sphere of influence in which we operate. Our hope is that we will generously use whatever resources we have to positively impact that sphere. We seek to first do this locally in the communities in which we build, and then to reach out to bless the nations.
“…and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.” –Acts 1:8
Many in this company, including its founders and leaders, are determined to take a bold stance in the marketplace with respect to their faith in God. We are committed to seeking His glory through our actions because we believe that ultimately He is the true answer to all of the world’s needs. While we are dedicated to maintaining a safe environment for spreading this message, we are very mindful of the fact that not everyone who is a part of this company shares in that belief and commitment. However, we hope that all will join in the mission of reaching out and touching our world. By the grace of God, together we CAN make an impact!