About us

Our Purpose

To reveal God and His Kingdom through our work in the marketplace.

Our Mission

Inspire. Ignite. Equip.


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Our what is helping leaders find their why. While what we do changes throughout the course of our careers, as Kingdom leaders, there is a resounding and steadfast why behind it all. Rethink the influence you've been given in the marketplace.

Many Christians believe that true influence only belongs in vocational ministry. We beg to differ. How will you bring God's Kingdom into your business right here, right now?

Our Team

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Rick Betenbough

CEO Of Betenbough Companies, PBC

Co-founded Betenbough Homes in 1992 with a vision to use fanatical cost control and 'out-of-the-box' organizational systems to become the price leader for new brick homes in Lubbock, Texas. Since then, he has matured a management and production system that combines quality and cost control through disciplined planning, negotiating and supervising. For 24 years, Rick served as the president of Betenbough Homes, building nearly 7,000 homes for West Texas families. Early in 2016, he felt led to step aside from the role, allowing new leadership to continue to grow and lead the company and its employees. Now serving as the CEO of Betenbough Companies, Rick pursues his passion for the advancement of God's Kingdom in and through the marketplace. Rick loves to mentor other Kingdom-minded leaders and entrepreneurs while walking his daily journey beside his loving wife and childhood sweetheart, Holly. With their children grown, Rick and Holly are enjoying being grandparents to Naomi, Abbey and Jeannie.
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Holly Betenbough

Board Member, Betenbough Companies, PBC

Served as ministry director for Betenbough Homes for 18 years. Her role included developing relationships and financial partnerships with ministries in the Lubbock community and around the world. Holly also led the ministry team in providing spiritual support and guidance that is now an integral part of the Betenbough company culture. Today, Holly continues to provide spiritual covering and training for Betenbough Companies and serves on the Board of Directors. Holly also engages with other Kingdom business leaders as she and her husband, Rick, travel around the world sharing the story of how God's Kingdom broke out in a home building company in West Texas. Rick and Holly enjoy spending time with their kids: James, Shannon, Kenny, Tiffany, and Michael. They love being grandparents to Naomi, Abbey and Jeannie.
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Amy Knowlton

Project Coordinator

Amy Knowlton graduated from Abilene Christian University. She has served on the Kingdom at Work team since 2018 as the project coordinator. From events, to films, to action groups, Amy is behind the scenes ensuring every detail is in place for a smooth experience. She loves to travel and explore new places and has lived abroad three times! When at home, she loves spending quality time with friends and family, cooking together, playing games, and hosting Lord of the Rings marathons. In her spare time, Amy owns and operates, Jig & Chisel Woodworks bringing visions to life through custom furniture pieces, accent walls, and more!
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Walter Cunningham

Executive Director & Board Member, Betenbough Companies, PBC

Walter Cunningham invested the first 20+ years of his professional career in the financial services industry, serving as an executive of both technology and retail banking functions. Before joining Betenbough Homes in July of 2015, he served as the Chief Retail Officer for Golden 1 Credit Union and oversaw 84 branches across the state of California. Walter then joined Betenbough Homes in the role of IT Operations Supervisor and was promoted to IT Manager. In 2017, Walter became the Vice President of Business Development for Betenbough Companies and was charged with the strategic growth of new enterprises for the organization. Today, Walter serves as executive director and board member of Betenbough Companies, PBC. He is a student of leadership development and loves investing in others for God’s glory in the marketplace. Walter and his wife, MaDawn, were married in 1995 and enjoy the active life of raising four sons – Mason, Justin, Brandon and Jaxon.
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Michael Goen

Action Groups Coordinator

Michael graduated from Texas Tech University with a degree in Education. This allowed him to teach 4th - 12th-grade students and later serve as the director of a charter school in Lubbock, TX. Michael also founded Men of Strength Ministries and co-founded Tomorrow's Leaders. These ministries honed Michael's gifts as a mentor for current and future leaders. Proactive about health and wellness, he also built a highly successful nutritional supplement business spanning over 15 years. As a gifted mentor and business leader, Michael now serves as Kingdom at Work's Action Groups Coordinator and is passionate about working alongside business owners to see them live out their spiritual calling in the marketplace. Michael is an avid outdoorsman, mountain biker, and has been married to Dena since 1995. He has three children, Tyler, Abbie, and Emma.
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Rick Betenbough

CEO Of Betenbough Companies, PBC

Co-founded Betenbough Homes in 1992 with a vision to use fanatical cost control and 'out-of-the-box' organizational systems to become the price leader for new brick homes in Lubbock, Texas. Since then, he has matured a management and production system that combines quality and cost control through disciplined planning, negotiating and supervising. For 24 years, Rick served as the president of Betenbough Homes, building nearly 7,000 homes for West Texas families. Early in 2016, he felt led to step aside from the role, allowing new leadership to continue to grow and lead the company and its employees. Now serving as the CEO of Betenbough Companies, Rick pursues his passion for the advancement of God's Kingdom in and through the marketplace. Rick loves to mentor other Kingdom-minded leaders and entrepreneurs while walking his daily journey beside his loving wife and childhood sweetheart, Holly. With their children grown, Rick and Holly are enjoying being grandparents to Naomi, Abbey and Jeannie.
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Holly Betenbough

Board Member, Betenbough Companies, PBC

Served as ministry director for Betenbough Homes for 18 years. Her role included developing relationships and financial partnerships with ministries in the Lubbock community and around the world. Holly also led the ministry team in providing spiritual support and guidance that is now an integral part of the Betenbough company culture. Today, Holly continues to provide spiritual covering and training for Betenbough Companies and serves on the Board of Directors. Holly also engages with other Kingdom business leaders as she and her husband, Rick, travel around the world sharing the story of how God's Kingdom broke out in a home building company in West Texas. Rick and Holly enjoy spending time with their kids: James, Shannon, Kenny, Tiffany, and Michael. They love being grandparents to Naomi, Abbey and Jeannie.
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Amy Knowlton

Project Coordinator

Amy Knowlton graduated from Abilene Christian University. She has served on the Kingdom at Work team since 2018 as the project coordinator. From events, to films, to action groups, Amy is behind the scenes ensuring every detail is in place for a smooth experience. She loves to travel and explore new places and has lived abroad three times! When at home, she loves spending quality time with friends and family, cooking together, playing games, and hosting Lord of the Rings marathons. In her spare time, Amy owns and operates, Jig & Chisel Woodworks bringing visions to life through custom furniture pieces, accent walls, and more!
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Walter Cunningham

Executive Director & Board Member, Betenbough Companies, PBC

Walter Cunningham invested the first 20+ years of his professional career in the financial services industry, serving as an executive of both technology and retail banking functions. Before joining Betenbough Homes in July of 2015, he served as the Chief Retail Officer for Golden 1 Credit Union and oversaw 84 branches across the state of California. Walter then joined Betenbough Homes in the role of IT Operations Supervisor and was promoted to IT Manager. In 2017, Walter became the Vice President of Business Development for Betenbough Companies and was charged with the strategic growth of new enterprises for the organization. Today, Walter serves as executive director and board member of Betenbough Companies, PBC. He is a student of leadership development and loves investing in others for God’s glory in the marketplace. Walter and his wife, MaDawn, were married in 1995 and enjoy the active life of raising four sons – Mason, Justin, Brandon and Jaxon.
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Michael Goen

Action Groups Coordinator

Michael graduated from Texas Tech University with a degree in Education. This allowed him to teach 4th - 12th-grade students and later serve as the director of a charter school in Lubbock, TX. Michael also founded Men of Strength Ministries and co-founded Tomorrow's Leaders. These ministries honed Michael's gifts as a mentor for current and future leaders. Proactive about health and wellness, he also built a highly successful nutritional supplement business spanning over 15 years. As a gifted mentor and business leader, Michael now serves as Kingdom at Work's Action Groups Coordinator and is passionate about working alongside business owners to see them live out their spiritual calling in the marketplace. Michael is an avid outdoorsman, mountain biker, and has been married to Dena since 1995. He has three children, Tyler, Abbie, and Emma.

    Our Roots

    Since the birth of Betenbough Homes in 1992, and the covenant made between father and son, Ron and Rick Betenbough, the power of God and His Kingdom have been at work in the company.

    Now serving as CEO of Betenbough Companies, PBC., Rick transitioned out of his former role as president of Betenbough Homes in 2016. Today, Rick is actively engaging and equipping business leaders by sharing what God has done in his family’s business and discovering what God is doing in businesses around the world.