About us

Our Purpose

To reveal God and His Kingdom through our work in the marketplace.

Our Mission

Inspire. Ignite. Equip.


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Our what is helping leaders find their why. While what we do changes throughout the course of our careers, as Kingdom leaders, there is a resounding and steadfast why behind it all. Rethink the influence you've been given in the marketplace.

Many Christians believe that true influence only belongs in vocational ministry. We beg to differ. How will you bring God's Kingdom into your business right here, right now?

Our Team

Holly Betenbough

Holly Betenbough

Board Member, Betenbough Companies, PBC

Served as ministry director for Betenbough Homes for 18 years. Her role included developing relationships and financial partnerships with ministries in the Lubbock community and around the world. Holly also led the ministry team in providing spiritual support and guidance that is now an integral part of the Betenbough company culture. Today, Holly continues to provide spiritual covering and training for Betenbough Companies and serves on the Board of Directors. Holly also engages with other Kingdom business leaders as she and her husband, Rick, travel around the world sharing the story of how God's Kingdom broke out in a home building company in West Texas. Rick and Holly enjoy spending time with their kids: James, Shannon, Kenny, Tiffany, and Michael. They love being grandparents to Naomi, Abbey and Jeannie.
Amanda Bullen

Amanda Bullen

Kingdom at Work Manager

Throughout her career, she has worked in various sectors, including teaching, coaching, restaurant management, personal training, corporate operations and ministry. Amanda has a passion for developing teams with accountability and promoting a Kingdom perspective in all areas of life. Amanda holds a degree in communications and health from the University of New Mexico and a master's degree in education in leadership coaching from Northcentral University. She is also a certified Gallup Strengths coach and personal trainer. Through her work, Amanda strives to empower others to reach their full potential and develop their leadership skills in marketplace ministry. She has been married to Matt since 2004 and a proud mother to Kade and Tayley. Her commitment to wellness and healthy living is evident through her passion for running, working out and cooking.
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Brooklyn Douthitt

Engagement Coordinator

Brooklyn Douthitt is a Lubbock, TX native. After graduating from Trinity Christian High School, she attended Oklahoma State University where she received a degree in Strategic Communications. After graduation, Brooklyn worked as an event coordinator for two years, organizing and planning events while focusing on every detail. Brooklyn and her husband, Corbin, have been married since 2021 and have an adorable Shih Tzu, Nash. Brooklyn developed a passion for music at a young age and loves to drive around town listening to music. In her spare time, Brooklyn loves spending time and playing games with family and friends.
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Jeanna Roach

Board Member & CEO of Betenbough Companies, PBC

Jeanna started with the company in 2006. Jeanna is a high-heel-wearing visionary who is known for stewarding and growing her people and businesses to their highest potential.
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Shelly Harp

Development Coordinator

Shelly, a Panhandle native, boasts nearly three decades of distinctive experience in team building and leadership development both in the marketplace and on missions abroad. For eight successful years, Shelly owned a local business, showcasing her entrepreneurial spirit and business acumen. Following this chapter, she embarked on a transformative journey with her husband and children to Eswatini, Africa. There, she collaborated with a faith-based humanitarian organization, infusing a Kingdom perspective into their initiatives. Shelly played a pivotal role in developing and mentoring staff, leaders, and community members, leaving an indelible mark on the region. Shelly's diverse skill set encompasses roles as a business owner, pastor, speaker, teacher, author, mentor, and life coach. She is passionate in developing people for the Kingdom!
Holly Betenbough

Holly Betenbough

Board Member, Betenbough Companies, PBC

Served as ministry director for Betenbough Homes for 18 years. Her role included developing relationships and financial partnerships with ministries in the Lubbock community and around the world. Holly also led the ministry team in providing spiritual support and guidance that is now an integral part of the Betenbough company culture. Today, Holly continues to provide spiritual covering and training for Betenbough Companies and serves on the Board of Directors. Holly also engages with other Kingdom business leaders as she and her husband, Rick, travel around the world sharing the story of how God's Kingdom broke out in a home building company in West Texas. Rick and Holly enjoy spending time with their kids: James, Shannon, Kenny, Tiffany, and Michael. They love being grandparents to Naomi, Abbey and Jeannie.
Amanda Bullen

Amanda Bullen

Kingdom at Work Manager

Throughout her career, she has worked in various sectors, including teaching, coaching, restaurant management, personal training, corporate operations and ministry. Amanda has a passion for developing teams with accountability and promoting a Kingdom perspective in all areas of life. Amanda holds a degree in communications and health from the University of New Mexico and a master's degree in education in leadership coaching from Northcentral University. She is also a certified Gallup Strengths coach and personal trainer. Through her work, Amanda strives to empower others to reach their full potential and develop their leadership skills in marketplace ministry. She has been married to Matt since 2004 and a proud mother to Kade and Tayley. Her commitment to wellness and healthy living is evident through her passion for running, working out and cooking.
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Brooklyn Douthitt

Engagement Coordinator

Brooklyn Douthitt is a Lubbock, TX native. After graduating from Trinity Christian High School, she attended Oklahoma State University where she received a degree in Strategic Communications. After graduation, Brooklyn worked as an event coordinator for two years, organizing and planning events while focusing on every detail. Brooklyn and her husband, Corbin, have been married since 2021 and have an adorable Shih Tzu, Nash. Brooklyn developed a passion for music at a young age and loves to drive around town listening to music. In her spare time, Brooklyn loves spending time and playing games with family and friends.
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Jeanna Roach

Board Member & CEO of Betenbough Companies, PBC

Jeanna started with the company in 2006. Jeanna is a high-heel-wearing visionary who is known for stewarding and growing her people and businesses to their highest potential.
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Shelly Harp

Development Coordinator

Shelly, a Panhandle native, boasts nearly three decades of distinctive experience in team building and leadership development both in the marketplace and on missions abroad. For eight successful years, Shelly owned a local business, showcasing her entrepreneurial spirit and business acumen. Following this chapter, she embarked on a transformative journey with her husband and children to Eswatini, Africa. There, she collaborated with a faith-based humanitarian organization, infusing a Kingdom perspective into their initiatives. Shelly played a pivotal role in developing and mentoring staff, leaders, and community members, leaving an indelible mark on the region. Shelly's diverse skill set encompasses roles as a business owner, pastor, speaker, teacher, author, mentor, and life coach. She is passionate in developing people for the Kingdom!

    Our Roots

    Since the birth of Betenbough Homes in 1992, and the covenant made between father and son, Ron and Rick Betenbough, the power of God and His Kingdom have been at work in the company.

    Now serving as CEO of Betenbough Companies, PBC., Rick transitioned out of his former role as president of Betenbough Homes in 2016. Today, Rick is actively engaging and equipping business leaders by sharing what God has done in his family’s business and discovering what God is doing in businesses around the world.