Kingdom at Work Film
Description
In the fast-paced world of experiential marketing, Heath Hill built Lime Media on relentless ambition and sheer determination, always chasing the next opportunity. But when burnout and broken relationships catch up to him, he’s faced with a radical shift: What if true leadership is built on love, not hustle? Through personal loss, faith, and a commitment to a Kingdom-centered business model, Heath and the Lime Media team discover that real success isn’t measured in profits—but in the lives they impact. A powerful Kingdom at Work Film of transformation, redemption, and the unexpected strength found in leading with love and relational leadership. For more information about Lime Media visit lime-media.com. For information about Kingdom at Work, visit kingdomatwork.com.
i led with tenacity
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perseverance force
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grit there’s another hundred words that
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would describe it love was not one of
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them
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we’re an experiential marketing company
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that brings imagination to life the
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stuff we do way different
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we just did two monster trucks i mean
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like actual monsters the blue diamond is
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a giant drivable almond sold de Janeiro
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live golf doseekis
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we get a picture and they’re like hey
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this is how we want it and we got to
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figure out how to build it we just do
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the coolest stuff
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so Lime started in December of 2005 as
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ads in motion 30 days later we were
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getting sued for taking somebody else’s
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name apparently you can’t do that uh so
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we shifted to Lime Truck we bought two
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trucks with scrolling billboard ads that
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came over from China having no clue what
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we were going to do it was not easy at
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first we were lean we were mean and for
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some odd reason I like prided myself on
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it i would say have you ever stepped on
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an ant pile and then watched the ants
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that’s pretty much how it looked all the
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time we love the grit we love the grind
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and he you’ve talked to Heath he’s
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always been non-stop you know slow to
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him is like 5 minutes i mean we took a
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phone call we needed what we needed in 3
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minutes we were rushing them off and on
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to the next one just cuz there was that
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much more more to do everyone knew if he
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got on an airplane and traveled just
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prepare your inbox cuz he had two free
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hours of just air time if I was always
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rushing and trying to build more make
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more it was this whole idea of just
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striving just oh grinding hustle you
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know I’d take 5:00 a.m flights i’d get
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home at 1:00 in the morning i’d never
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sleep really putting results over people
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but I saw our profit kept just going
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like this and we were giving more and
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more away more of our time more of our
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resources more of everything we had no
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ways to just provide peace for for our
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own self we were just going at a 100
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miles an hour we we were growing so much
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so fast we were imploding everybody and
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everything around us we all knew like
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where we were we had to change we We had
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done everything we could do and there’s
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just so much bandwidth i was losing
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it you can’t write a check for peace you
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can’t write a check for freedom you
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can’t write a
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check for an intentional father you You
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can’t do You can’t manufacture it
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had this concept of being a kingdom
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company which I had never heard of but
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sounded good that meant we used our
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profits for nonprofits it meant we wrote
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checks and we wrote them sacrificially
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my whole paradigm of a kingdom company
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has really gotten blown up i got beaten
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bow home saying “Hey some of you kingdom
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companies are check writing companies is
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that you?” Yeah that’s me i wanted to
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stick both hands up with just such pride
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and excitement and but he was not
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meaning that in a very positive light
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but what he was saying is is that like
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hey the marketplace is your ministry so
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practically on a 1 to 10 it looked like
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a 100 of
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change you think it is
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kumbayash it isn’t it’s operating with
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another level of excellence it’s more
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accountability it’s dealing with the
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hard thing and do it in love i’m a
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tornado like man I just see it move it
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and mow over it how does love fit into
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that well it doesn’t quite frankly so it
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all started with
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me i was
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the
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bottleneck the team would only elevate
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as high as I elevated
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it’s pretty sobering
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first step for love for me was time just
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slowing down but God just grew me up he
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gave me what I need when I needed it but
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I have to slow down i can’t solve
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everybody’s problem i know for a fact
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making our business a kingdom-minded
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business when that decision was made
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there was definitely a different level
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of love that came over
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him when you have decided you’re going
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to show others the love of Jesus that’s
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a real different type of love
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one of our fabricators he really wasn’t
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producing well had a bad attitude just
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didn’t care to have relationships with
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people or talk to people i was used to
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the oil field and people don’t care
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about you and that his baby as a month
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old died tragically and I really didn’t
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know what our role was in that his team
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came up and said “Hey we’re going to
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collect some money to give him.”
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Fabricator started giving days up so
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ends up getting a whole month of time
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off so then I decide I’m going to go to
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the funeral and really feel like I’m the
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only one going never even asked if
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anybody else was going and I get there
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early and I’m sitting in the back and
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then here they come one by one all
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wearing green camo lime media hoodies
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walking in then people from the office
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came in had to be most of the company it
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was a horrible day for me but to know
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the owner of my company and all the
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employees came in there and you know
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supported me it
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was one of the single biggest like
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outpourings of love that I’ve seen in my
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lifetime he eventually came
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back and the dude just morphed into a
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different human i felt like I wanted to
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try harder keep bettering myself and he
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became friendly and encouraging and
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would smile and laugh and he eventually
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worked himself up to be a team lead now
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he’s one of the strongest teams we have
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in the entire organization i feel like I
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have more of a family at Lime than I do
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with some of my own blood
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when you lift others up they’re going to
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succeed it’s one thing for a company to
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like aspire to something it’s total
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another for a company to do something
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about it to just show them like hey
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here’s what this love thing looks like
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and then oh by the way it applies to you
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i got really good at compartmentalizing
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my faith and my work and I found myself
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struggling with that once I started at
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Lime because I kept hearing Heath’s
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voice in the back of my head i just need
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you to love my people i need you to love
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them well the culture at Lime is it’s
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it’s love our purpose is clear i mean we
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want our employees to be the best people
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they can be we want them to be the best
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employees but they will be if they’re
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the best person they can be if they’re
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the best father the best spouse you know
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the best brother when I got hired on my
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wife and I had dinner with Heath and Jen
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he looked my wife and I and said “Hey I
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don’t care if Richard’s here for 3
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months 3 years or 30 years if he’s not a
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better man by the time he leaves here I
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didn’t do my job if I left today his
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word would be true
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having this background of business
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strategy and all of these things is when
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you wrap that in kingdom principles you
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really get to see really what only God
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can do i wake up some days I’m like man
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I I get to steward a company that God
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just touches
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when I think
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about the employees and my team that
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I’ve been able to embrace
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and just love on
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um I know that they’ve been changed but
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I know that it’s changed me it’s it’s in
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everything you do i mean if it’s toxic
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you’re toxic but if you’re spreading
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love
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like you’re filled with love
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as I look back my whole life was this
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expression of love how had I missed it
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all this
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time i know what it looks like now i
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know what it feels like and it just
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starts with leaders leaders got to go
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first without love nothing else matters
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