Jeanna Roach

Executive director + board member,
betenbough companies, pbc.


Kingdom Culture

A Kingdom Culture flows from the heart of the King through His appointed leader, displays the values of the King, and shapes the thoughts and values of its people. A Kingdom Culture reveals the why behind it all.


Jeanna Roach grew up as a military kid in Wichita Falls, Texas. She graduated from Texas Tech University and began a career in retail/consumer public relations and marketing, serving brands like Starbucks Coffee Company. Since joining Betenbough Homes in 2006, Jeanna has served as a Public Relations Specialist, Marketing Manager, and VP of Sales & Marketing. She most recently joined Betenbough Companies’ board of directors. Jeanna has launched, expanded, and improved marketing efforts, refined and enhanced the Betenbough sales process leading to record sales numbers, and has a passion for leadership development. Jeanna says the culture at Betenbough Companies is one-of-a-kind and filled with hard-working achievers who genuinely love one another. In addition, she says, “we have the best people on the planet.” Jeanna and her husband, Andrew, have three children, Olivia, Liam, and Collin, and they spend their time together traveling, shooting hoops, and watching volleyball.